Super Video Audience is just what we call an Engaged Custom Audience created from your video views. The Super Video Audience automatically selects all your Facebook and/or Instagram content videos and creates a custom audience in Facebook Ads Manager based on engagement.
Once you’ve set up your Super Video Audience, it is very easy to use.
- Open Facebook Ads Manager and click Create Ad.
- Set the ad to target your selected Super Video Audience.
- Refine your targeting options. For example, if you’re running a campaign to offer a discount to new customers, be sure to exclude existing customers from your Custom Audience targeting for that particular ad.
- Set your budget and timing as usual and you’re ready to go.
But that’s just the technical side of using Facebook Custom Audiences. You also need to think about how to use Facebook Custom Audiences strategically. You can check out these links for strategies
As always please feel free to reach out to your support heroes at firstname.lastname@example.org if you have more questions. We got you covered.