About Dynamic Creative

Please note: Dynamic creative doesn't work with ads in multiple languages or asset customization or ads with political content.

Dynamic creative takes multiple ad components (such as images, videos, titles, descriptions and CTAs) and then optimizes them to deliver efficient results for each impression served. These help you create personalized creative variations for each person viewing your ad, with performance that scales.

Dynamic creative is a great optimization tool when you’re unsure what creative resonates with different audiences. Since you will only be able to see aggregate performance of all delivered variations, we don’t recommend dynamic creative as a substitute for split testing. Learn more about ad formats and best practices for split testing your ads.

About Dynamic Formats and Creative

Use dynamic formats and ad creative to show people different formats, creative and destinations based on what they're most likely to respond to. When you use dynamic formats and creative, you can create more relevant ads at scale and deliver a personalized version of your ad to everyone who sees it.

When you choose to use dynamic formats and creative, the following elements of your ad may change:

  • Format: We’ll show your ad in either the carousel or collection format, depending on which is most likely to appeal to each person.
  • Description variations for carousel ads: You can add additional information or catalog details to your description, such as the price or if an item includes free shipping. We’ll show the description that's most likely to resonate with each person.
  • Media and creative options for collection ads: You can use Dynamic Video to create auto-generated videos with products from your catalog. We’ll choose the products that are most relevant and show them to each person. Alternatively, you can upload your own custom image or video as the cover media for the collection format.
  • Destination: We’ll optimize the destination for each person depending on which experience is most likely to drive results. For example, if you have a shop, people who click on your ad may be sent to your shop or your website.

When you use dynamic formats and creative, you will be able to see aggregate performance metrics of all the delivered variations in Ads Manager, but there will not be a breakdown by format or ad creative variation. We recommend using split testing to see how personalized ads perform overall compared to standard ads.

Note: Ads for travel, automotive and real estate, and creative tools for dynamic ads are not yet supported.


How to get your support tickets resolved faster

Statistics have shown us that the more you tell us when you report an issue, the faster we solve that ticket. So...

1 - If you have screengrabs, please include them. A picture is worth a thousand words.

2 - If you have recorded a video showing the issue you're having, please include that as well. A video is worth a million words. We recommend a free service called Loom for creating these videos. (this is a link to useloom.com)

3 - To speed up ticket resolution, follow these useful tips How to Write the Perfect Support Ticket (That Gets Results Fast)