In the process of setting up your boost rules in ConnectAutomate, you will need to decide on the following:
Facebook campaign objective (in step 2. Campaign Settings):
Optimization goal (in step 3. Adset Settings):
If you’re totally new to Facebook ads, you’d probably have a hard time deciding on the best campaign objective and optimization goal just to make sure that you get the best outcomes from your boosted posts.
This article is dedicated to helping you get a better understanding of campaign objectives and optimization goals. Let’s get started.
Facebook Campaign Objectives You Should Know About
Facebook offers different campaign objectives, and your choice will obviously depend on the end result you have in mind when your audience sees your boosted post (ad) - whether it happens to be a link, status update, photo, video, or offer.
For instance, if you want your boosted post to get more click-throughs, it would make sense to choose the campaign objective LINK CLICKS.
Inside ConnectAutomate > Campaign Settings, you will be presented with 6 different campaign objectives. Here’s what each objective means:
LINK CLICKS - Choose LINK CLICKS if want to take people to a destination outside of Facebook such as your website or a specific landing page.
PAGE LIKES - As the name implies, PAGE LIKES promotes your Facebook page to people who are likely to hit the “like” button.
POST ENGAGEMENT - With this campaign objective, you’re able to get more people to react to, comment on, and share your post.
REACH - This campaign objective will allow you to show your ad to as many people as possible. You can also reach people within a certain location and control how often people see your ad.
VIDEO VIEWS - It’s no secret that video content helps you to effectively build stronger emotional connections with your audience. If you have a video you’d like people to watch, this is the right objective.
CONVERSIONS - This campaign objective will help you drive action on your website, such as a purchase or a sign-up. To track conversions, be sure to install the Facebook pixel across your website.
Optimization Goals to Choose from Based on Your Campaign Objective
After figuring out the best possible campaign objective for your Facebook ad, you’ll also need to decide on the best optimization goal that will further help you achieve your desired outcome.
Inside ConnectAutomate > Adset Settings, you’ll be able to set the optimization goal. Don’t worry about what each optimization goal means because it will be provided to you, as you can see from the sample screenshot below:
Let’s consider a scenario:
You’ve decided that your campaign objective would be LINK CLICKS. With that objective, ConnectAutomate presents you with 5 optimization goals to choose from - LINK CLICKS, IMPRESSIONS, POST ENGAGEMENT, REACH, and LANDING PAGE VIEWS.
While you might want to go for POST ENGAGEMENT, you will notice that ConnectAutomate already pre-selected an optimization goal for you which is LINK CLICKS (see screenshot above).
Note that ConnectAutomate will automatically recommend an optimization goal that’s closest to your current objective. This is to make sure that your post will reach the right people.
However, you can always change the recommended optimization goal and use another option (which you think fits your campaign objective better) that’s available from the list.
Also, remember that optimization goal options vary depending on the campaign objective you choose. Here are the available optimization goals for each objective:
Ad Delivery Optimization Goals
LINK CLICKS (recommended)
LANDING PAGE VIEWS
PAGE LIKES (recommended)
POST ENGAGEMENT (recommended)
VIDEO VIEWS (recommended)
OFFSITE CONVERSIONS (recommended)
LANDING PAGE VIEWS
Here’s a tip:
As you can tell, some campaign objectives have more than one optimization goal (for example, CONVERSIONS has 4 available optimization goals).
In this case, choose the optimization goal that’s closest to your campaign objective. So, for the VIDEO VIEWS objective, your best optimization goal will be VIDEO VIEWS.
Remember to choose a campaign objective that will make people follow your desired action when they see your Facebook posts (which ConnectAutomate will promote as ads).
These objectives are readily presented to you in ConnectAutomate’s Campaign Settings and all you need to do is pick the best option.
ConnectAutomate also pre-selects the optimization goal that reflects your campaign objective. However, you can always pick another goal that you like.
We hope found this post helpful!
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