While adding audiences you have the option to add layers of audiences, which will help you to pinpoint a certain audience even more precisely.
Let’s explain this using some examples.
Example one - No layering.
Let’s say you have 6 interests (A, B, C, D, E & F), all in one layer. This means that anyone who has liked just one of them would already be targeted by your Facebook Ads.
Example two - 3 layers
Let’s say you have 6 interests (A, B, C, D, E & F), divided over 3 layers.
Layer 1: A & B
Layer 2: C & D
Layer 3: E & F
For someone to be targeted by these Facebook Ads, they need to have liked (A or B) AND (C or D) AND (E or F).
In other words, by using layering you’ll target the overlapping segments of multiple layers.
In the video below we'll show you how you can use layering: