Before explaining how to track behavior on a specific page or URL using the ConnectRetarget PowerPixel, we'll need to go a step back first: how does the behavioral filter of ConnectRetarget works.
Please watch the following video first, especially the part between 0:50 and 2:00.
Once you've watched the above video, you'll understand that the filters work on a PowerPixel-basis, not on a page-basis.
Let's say you have 1 PowerPixel added on all your pages at domain.com.
You then create an audience for the URL "domain.com/page1/" with the filter "Time on Site" is at least 20 seconds.
Let's go over various possible cases/examples in this scenario.
- Person A visits /page1/ for a period of 25 seconds. This person will be included in the audience.
- Person B visits /anotherpage/ for a period for a 25 seconds, and visits /page1/ for 3 seconds. This person will be included in the audience, because the filter "more than 20 seconds" was triggered on /anotherpage/, since it contains the exact same PowerPixel.
- Person C visits /anotherpage/ for a period of 25 seconds, but never visits /page1/. This person will NOT be included in the audience. He/she did match the filter "more than 20 seconds", but because he/she never visited the URL you've selected.
How to track bahaviour on a specific page?
Now that we've covered the above, the solution might be obvious.
In order to track behaviour of a specific page, you'll need to create a separate PowerPixel and put it on that specific page.
Let's say you want to track specific behavior on domain.com/salespage/. Instead of having one overall PowerPixel on all of your pages, you would:
- Remove your "general" PowerPixel from that page.
- Create a new PowerPixel from within the ConnectRetarget dashboard.
- Add this new PowerPixel to the page you want to track individually (in this example: domain.com/salespage/).
For every website builder/platform it's different how to add separate codes to separate pages, so we recommend to check with their documentation or helpdesk how to achieve that best.
In case you're using WordPress, we recommend using this free plugin, as it makes this process very simple.