This guide will provide the step by step process you need to add ConnectRetarget tracking code / PowerPixel on a Shopify Store.
Step 1 - Setup Tracking Pixel
The integration process starts of from ConnectRetarget where you will be first creating a PowerPixel.
The PowerPixel enables in tracking user activity on a Shopify Store.
To create the PowerPixel, go to ConnectRetarget dashboard and navigate to Audiences > PowerPixels > Add New.
When you are inside, ConnectRetarget will ask you to select the Facebook Ad account and a name for the PowerPixel you will be creating.
Once you clicked the 'Save powerPixel & Generate Code' it will show the code.
If you already have a PowerPixel on your Shopify Store , please select the checkbox below. This is important as ConnectRetarget will create a different PowerPixel if your Shopify Store already has a Facebook PowerPixel in it or you want to run both simultaneously.
Now click “ Update PowerPixel” . Now you can see the code that ConnectRetarget generates which you will need to paste in Shopify Store.
Step 2 - Integrate PowerPixel in Shopify
Now you need to add the PowerPixel code inside your shopify store.
First login to your Shopify Store and navigate to Themes. When inside themes, click “ Customize Theme”
When you click the 3 dot ( …) button from top or bottom, Shopify will give you an option to edit the HTML / CSS of the theme.
Click on it and it will open up the theme editor. When inside the editor, find the </head> tag and just before it copy the PowerPixel code generated by ConnectRetarget.
Once done click Save and exit.
Step 3 - Test PowerPixel Integration
To test whether the PowerPixel has successfully been implemented, you need a Chrome Extension, FB Pixel Helper
Once you add it in chrome, go to your store and click the FB Pixel Helper from the chrome top right sidebar. It will than show you whether your PowerPixels are added or not.
Step 4 - Create Audience
Now as you have setup the PowerPixel on Shopify store, you can create unique audiences out of them. Login to ConnectRetarget Dashboard and navigate to Audiences > Create C.
Here you can filter the audience based on different criterias such as time on site, page scroll, traffic source and more. Once you have created the type of audience you want, click “ Create Audience” and this audience will be created and is uploaded on Facebook Ad.
You can now find your newly created audience in ConnectRetarget > Manage and also in Facebook Ads Manager > Tools > Audiences.
Now you can create any type of ads targeted for this new created Audience.