On the Breakdown-page, you can break down the statistics of your ads on an interest-per-interest level.


These statistics are only possible for ads. They cannot be received for Ad Sets or Campaigns as a whole, as Facebook does not share that data.


Here are the statistics we’re able to provide (on a interest-by-interest basis):

  • Impressions

  • Clicks

  • CTR

  • Unique Clicks

  • Unique CTR

  • Adspend

  • CPC



Moreover, you can also remove any interests from your ad set using the “ Remove from Targeting” button.


In the video below we'll explain more details about the Breakdown Page: