When you're adding the PowerPixel to your website, you'll need to replace your existing Facebook pixel.


Don't worry though! All your existing audiences will stay in place as usual, since our PowerPixel is essentially the same as your existing pixel, along with an extra "layer of data" (we're sending extra behavioral data over to Facebook).


In case you're interested to read more background about how the PowerPixel works, have a look here (for advanced users).