When you say your Facebook Lead Ad isn't working, you probably one of these two things:
#1: When you (or someone else) clicks on your Facebook Lead Ad, the Facebook Form doesn't show up.
Problem #1: Your Lead Form doesn't show up when you click on your Lead Ad
Problem #2: Your Leads are not being added to your email list
How to recognize the issue?
When someone submits your lead form, and their email address is not being added to your email list.
How to fix the issue?
There can be multiple reasons why this is happening, which is why we've created a checklist for this.
Check 1 - Have you connected the (right) lead form using ConnectLeads?
Check 2 - Do you have double opt-in turned on?
In case you have double opt-in turned on at your autoresponder, every new subscriber will need to confirm their email address first.
Until they confirm their email, they will not appear inside your email list.
This is the most common issue when not all emails are added to your autoresponder.
Check 3 - Do you have any "required fields" configured at your autoresponder?
In some cases people have set up "required fields" at their autoresponder, meaning that new subscribers need to have information in order for them to be added.
For example, a lot of Mailchimp users automatically have the "First Name" set as required. When ConnectLeads then submit their "Full Name" instead, Mailchimp will automatically ignore the new lead and won't add it to your email list.
As a solution, please make sure no fields (besides "email") are configured as "required" at your email list.
Here's how to disable the requirement in case you are using Mailchimp: